top of page

Foods of the World Outdoor Market is coming to Hillsburgh, Ontario this August

Market to provide support and opportunities for women and non-binary food entrepreneurs in

rural southern Ontario

Foods of the World Outdoor Market is coming to Hillsburgh, Ontario this August

Hillsburgh, ON, August 9 - Fanjoy Cooking Up Change is pleased to announce that its Foods of the World Outdoor Market in Hillsburgh was selected for the My Main Street Community Activator program and has received $56,780 to establish a weekly outdoor market. The market, which spotlights women and non-binary food entrepreneurs, will run on Saturdays from 10 a.m. to 2 p.m. for eight weeks starting August 6, 2022. The market will be located at 100 Trafalgar Rd, Hillsburgh (the former location of Fan/Joy restaurant).

Through the Government of Canada’s My Main Street Community Activator, delivered by the Canadian Urban Institute (CUI), Wellington County will enjoy a more vibrant neighbourhood setting that will draw visitors and increase foot traffic to shops, restaurants and exciting new public spaces. Fanjoy Foods of the World Outdoor Market is supported by My Main Street—a two-year, $23.25-million investment by the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), delivered by CUI and the Economic Developers Council of Ontario (EDCO).

The Foods of the World Outdoor Market is a new not-for-profit program that will provide opportunities for women and non-binary individuals, LGTBQ2S+ and BIPOC women living in Wellington County to create and/or launch new food businesses or food products that reflect their cultural and culinary heritage at a Chef supported market in Hillsburgh, Ontario.

The market will showcase women and non-binary food entrepreneurs in our community and provide these entrepreneurs with a chef-supported program that will help them develop their food businesses. The participating vendors will also benefit from culturally specific educational business support seminars, small group product development guidance and access to one on one mentorship with Chef Pam as they work on their businesses.

Each market day will feature an outside cooking demonstration along with vendors to highlight their offerings and build awareness of different cultural food traditions and ingredients, along with live music or other cultural dance and expressive arts (vendors and entertainment will vary each week).

Applications to join the Foods of the World Outdoor Market are still being accepted. More information is available at


“Our government is committed to helping communities bring their main streets back to life. My Main Street is providing vital support to projects that will reanimate neighbourhoods through installations, events and activities that are inclusive, innovative and engaging to create jobs and drive economic growth for local economies.”— The Honourable Helena Jaczek, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario)

“We’re feeding connection and bringing the community together with a market that celebrates women and non-binary entrepreneurs, food and culture in rural southern Ontario and Hillsburgh is the perfect place to launch this program. Foods of the World Outdoor Market aims to revitalize and energize Hillsburgh, a community which was deeply impacted by the pandemic, like many rural communities.” — Pam Fanjoy, Founded and Executive Director, Fanjoy Cooking Up Change

You can contribute to Fanjoy Cooking Up Change by visiting


For 13 years, the Government of Canada, through FedDev Ontario, has worked to advance and diversify the southern Ontario economy through funding opportunities and business services that support innovation, growth and job creation in Canada’s most populous region. The Agency has delivered impressive results, which can be seen in southern Ontario businesses that are creating innovative technologies, improving productivity, growing revenues, creating jobs, and in the economic advancement of communities across the region. Learn more about the impacts the Agency is having in southern Ontario by exploring our pivotal projects, our Southern Ontario Spotlight, and FedDev Ontario’s Twitter, Facebook, Instagram and LinkedIn.

Fanjoy Cooking Up Change was recently formed as a not-for-profit with a mandate to feed connection in rural Ontario. The organization will use food, interactive cooking classes, food education and employment training programs focused on building life skills for youth with autism and also deliver innovative counselling programs to improve the mental and physical health of individuals, youth and families across the lifespan. In addition, the organization will address the intersectionality of food insecurity, employment, mental health and stable housing to prevent homelessness, with a focus currently on youth aged 14-22 years of age.

Media Contacts

To book an interview with Pam Fanjoy or for more information, please contact Saskia Brussaard,

My Main Street

Monica Granados

Press Secretary, Office of the Hon. Helena Jaczek, Minister responsible for the Federal Economic Development Agency for Southern Ontario


bottom of page